The Shinsegae Experience
My Marketing & PR Assistant Role
As a Marketing & PR Intern at Santa Maria Novella, I contributed to the brand’s strategic marketing initiatives by conducting in-depth market research and identifying key consumer trends. By analyzing industry patterns, competitor strategies, and emerging luxury beauty trends, I provided actionable insights that informed the brand’s positioning and promotional efforts.
I also played a key role in executing high-impact promotional campaigns, collaborating with celebrities, influencers, and media outlets to enhance brand visibility and engagement. From managing seasonal sales events to curating exclusive VIP collaborations, I helped craft compelling marketing narratives that resonated with Santa Maria Novella’s target audience. As a result, these initiatives contributed to a 16% increase in brand visibility, strengthening its presence in the competitive luxury fragrance and skincare market.
Through this experience, I refined my skills in brand storytelling, influencer marketing, and trend-driven strategy, deepening my understanding of how heritage brands evolve while maintaining their legacy in a modern market.
